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Cry for GOAL - metetedentro.com

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A Barcelona and Real Madrid (13.12.2008), does not leave anyone indifferent.

One of the sponsors of the set target, the home of sports betting Bwin, has created a special microsite which has been called for the umpteenth time as “the party of the century”.
Bwin has created a special page, www.metetedentro.com, which allows the choice between three football players from Real Madrid, Torres, Robben and Guti, to make a video in which the user will be the protagonist. In fact, neither the Dutch or sanction by Miguel Torres, injured, may be in the game against the Blaugrana set.

Once the player is chosen, the page allows the holding of an amateur recording a goal through a webcam or upload an image and it is played in the elected body of the footballer.

Behind the scenes - Making off video:

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December 13, 2008   No Comments

Link Building for Reputation Management

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Reputation Management is essential if you wish to maintain your clientele and brand yourself positively. Fortunately, link building will allow you to manage your online reputation and keep you informed on how you are portrayed in the online community.
Press Releases
Press releases are usually written when a new product is being announced, a new service is offered by your company, you have received an award, or anything you feel should be shared with the general public about your business. It is important that press releases are newsworthy, contain links back to your company, and contain keyword phrases important to your business. There are several online press release services that cater to small businesses or big businesses. The more press the better, because the overall goal is to increase positive feedback about your website.
Social Networking Sites
A great way to manage your online reputation is through the use of social media sites. The concept is to get more positive sites into cyberspace without the deployment of multiple company sites that can be time consuming to maintain and can add too much extra expense. The great thing about social media sites such as LinkedIn, MerchantCircle, Twitter, Naymz, etc….is that they are free! These sites offer the assurance for your company, no matter the size, to be represented in the first few pages of organic search results with your distinctive key words or brand. These sites integrate your keywords or phrases while also allowing you the ability to connect with a new clientele base, thereby increasing the flow of traffic to your site and most importantly managing your positive reputation.
Video

Sites such as YouTube, Break, and Revver allow internet users to search for video pertaining to subject matters they are interested in. Mostly, these sites are used for entertainment purposes. These sites, however, can be beneficial in reputation management. Video is oftentimes given more display importance in search results provided you build links to the videos and get them distributed on other sites.

While reputation management is not an easy undertaking, you can see how to effectively and thoroughly maintain your positive reputation with the assistance link building.  What other methods would you recommend?

Source

November 14, 2008   No Comments

Bring Company Into the Social Media Space - Paul Dunay

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Paul Dunay, Global Director of Integrated Marketing for BearingPoint, discusses some of the initiatives he is undertaking to bring his company into the social media space.

Some of Paul’s VlogViews

November 5, 2008   No Comments

50 People, 1 Question

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Fifty People, One Question: Restored from Benjamin Reece on Vimeo.

I mostly liked the “undo” answer.

Please post your response in the comments here.

October 3, 2008   1 Comment

FIFA 2009 Ad

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The FIFA 09 commercial featuring the football clash between Rooney and Higuain, or football players playing as their digital selves.

Check out:

October 3, 2008   No Comments

Your Blog to the Next Level

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Chris Brogab offer advice and suggestions for how one might transform their blog from “another one in the pack” to something of a destination on the web.

Blogging is as varied in its applications as using the telephone or taking a picture. The tool doesn’t predict the output. You might be using your blog to post recipes, or to inform the local community about information you find elsewhere on the web. Maybe you’re just trying your hand at writing, and the web is as good a place as any. If you’re looking to go beyond that, however, you’ll need to take steps to improve your blog from at least five different perspectives. In 50 Ways to Take Your Blog to the Next Level.

- Make Your Goal and Target Audience Crystal Clear
- Beauty Is More Than Skin Deep
- Make Your Content Top Notch
- Promoting Your Blog
- Building Business From Your Blog

This is a phenomenal post.

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October 1, 2008   No Comments

Speak to the Right Audience

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Are you speaking to the right audience? There are 5 tips to make sure:

  1. Skip the middle man.
  2. Target the persuaders.
  3. Speak clearly.
  4. Speak to those who can act (or will).
  5. Check the response.

Read here what is all about.

October 1, 2008   No Comments

20 Free eBooks About Social Media

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There’s a tremendous amount of good information about social media to be found for free on the Web. Chris Brogan made a list of free ebooks:

  1. The New Rules of Viral Marketing - David Meerman Scott
  2. Marketing Apple - MarketingApple.com
  3. Masters of Marketing - Startup Internet Marketing
  4. Podcast Marketing eBook - Christopher S. Penn
  5. Google Adwords Secrets - SEOBook
  6. Get Viral Get Visitors - Stacie Mahoe
  7. Marketing With Case Studies - Dynamic Copywriting
  8. How to Write a Marketing Plan - Geisheker Group
  9. SEO for WordPress blogs - Blizzard Internet
  10. Social Web Analytics - Social Web Analytics
  11. Geeks Guide to Promoting Yourself With Twitter - Geekpreneur
  12. The Zen of Blogging - Hunter Nutall
  13. What is Social Media - iCrossing
  14. A Primer in Social Media - SmashLab
  15. Effective Internet Presence - Effective Internet Presence
  16. Introduction to Good Usability - Peter Pixel
  17. Increasing the Response to Your Email Marketing Program - CRM Transformation
  18. We Have a Website. Now What? - Craig Rentmeester
  19. Blogs & Social Media - PRSA
  20. The Podcast Customer Revealed - Edison Media Research

Looking for Updates, here.

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September 22, 2008   No Comments

Sustainable WOM vs. Buzz

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One more reason to like twitter:

Difference between “Buzz” and “Sustainable” Word-of-Mouth by  Kathy Sierra.

via

September 18, 2008   No Comments

Visual and Creative Thinking

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What about creativity?

This can be overwhelming for many proffesionals because many of the “standard” we put in place actually limit creative ability and competitivness.

Presentation on Visual and Creative Thinking. The presentation explores how professional in all fields can apply creative and visual thinking skills to their work as well as why people ignore the talents that made them naturally creative as children. He will discuss the myths that people hold about creativity, why they exist and how you can overcome them.

What We Learned From Peter Pan and Willy Wonka

September 15, 2008   No Comments

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